Arielle Nissenblatt 7/30/25 Arielle Nissenblatt 7/30/25

5 Branded Podcasts That Don’t Sound Like Branded Podcasts

These podcasts don’t feel like marketing. They feel like something you’d actually want to listen to. They serve the audience first, and the brand benefits because of this approach, not despite it.

Here are five branded podcasts that get it right-on.

Arielle Nissenblatt 10/25/24 Arielle Nissenblatt 10/25/24

The Great Wealth Transfer: An Audio Guide

Lately, I have taken a deep dive into what Forbes has been calling, “The Great Wealth Transfer.” In short, members of the Greatest Generation and those we affectionally call ‘Boomers’ are transferring their accumulated wealth to the younger generation or worthy organizations. This is happening in a volume that the U.S. (and the world at large) has never seen before — trillions and trillions of dollars! During my research, I found a few excellent podcasts covering this topic.

Arielle Nissenblatt 9/25/24 Arielle Nissenblatt 9/25/24

The Hottest Entertainment Mediums of the 21st Century: Snapchat. TikTok. Audio Fiction?

With the world’s obsession with AI and every shiny, new technological advancement, it might be perplexing to see the sustained popularity of audio fiction. In some ways, it feels like an archaic form of entertainment, something your grandmother might have tuned into once a week. And you wouldn’t be wrong: audio fiction has been immensely popular throughout the ages. It first emerged as radio plays, which exploded in popularity during the 1920s, leading to the world-changing "War of the Worlds" broadcast in 1938. According to Edison Research, in early 2023, 75% of Americans aged 12 and older reported that they had listened to online audio in the past month.

Devon DiComo 6/24/24 Devon DiComo 6/24/24

[Werking Title] with Eliza Lambert: Kia Miakka Natisse On Audio Art

Kia had just returned from a creative retreat when we sat down to chat, and she was brimming with inspiration. This former Invisibilia host did not grow up as a backseat NPR baby. She found her love of audio through her education, approaching it as an artistic practice. She’s medium-agnostic — a storyteller-first who uses her winning authenticity to build community.

Devon DiComo 6/10/24 Devon DiComo 6/10/24

[Werking Title] with Eliza Lambert: James Kim on the Future of Audio Fiction

Audio fiction is the oft-overlooked sibling of nonfiction in the podcasting scene. James Kim helped change that with his critically-acclaimed indie project, Moonface. He’s continued to be a creative force, innovating on format to tell layered stories. And if you listen closely, you can hear James’ public radio origins. He says, “I wanted to try to tell a story that felt real, that can resonate with people in the same way a ‘[This] American Life’ story pick.”